David Gengler
Growth Marketing Leader | Paid Acquisition, Performance & Full-Funnel Strategy
About
Marketing leader with 14+ years across DTC, e-commerce, and SaaS, owning full-funnel growth from paid acquisition and SEO to email/SMS, lifecycle, retention, and affiliate with over $20M in cumulative paid media spend managed.
Track record of improving unit economics at scale YoY:
- Portfolio revenue growth of 46%
- Reduced blended CAC 37%
- Affiliate ROAS 4.2x → 7.6x
- Lifecycle: Email +30%, SMS +60%
Skills
Performance Marketing
Maximized ROI across paid search, social, email, and affiliate channels—reducing CAC by 25% and driving sustained revenue growth.
Cross-Functional Leadership
Built strong collaboration between marketing, product, data, and finance teams to ensure scalable and consistent execution.
Customer Acquisition
Orchestrated acquisition strategies across Google, Meta, and partner channels—delivering measurable audience growth and increased conversion rates.
Lifecycle & Retention
Boosted retention through high-impact lifecycle marketing, achieving 30% YoY email growth and 60% YoY SMS growth.
Analytics & Decision-Making
Developed end-to-end analytics systems to inform performance insights, attribution, and strategic planning across campaigns.
Strategic Planning & Execution
Created and implemented full-funnel marketing strategies tailored to brand stage, market conditions, and business goals.
Contact
Have a question about something I’ve written, want a second opinion on your marketing stack, or just curious about potential ways to collaborate?
From time to time I partner with teams on focused projects around performance, attribution, and growth systems. I’m also always interested in thoughtful conversations about marketing leadership and building better marketing organizations.
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