David Gengler

Paid Social & Analytics for Public Relations Professionals

About

My name is David Gengler and I'm a digital marketing and analytics consultant based in Pittsburgh with PR clients across the United States, specializing in paid social.

I've been working in digital marketing for 10 years and as an independent consultant for the last 3 where I've worked closely with PR professionals and agencies to build out their social media ads and tracking systems. In addition to building out paid social campaigns that reinforce and share public relations communications, I help put actionable data behind PR efforts and show how their efforts are helping their clients. This reporting has proved to be immensely helpful for my PR clients as it puts numbers-backed insights behind an otherwise abstract reporting space.

Working as a digital marketer in the PR space, I'm in a unique position that requires me to be both proactive, reactive, and adaptive all at once. Sometimes stories are scheduled to break and gives me a bit of plan digital marketing messaging. Other times, a story breaks unexpectedly and requires my previous understanding of the client and space to address the issue as quickly as possible before sentiment begins to change further. Clients have told me that my ability to be flexible when it comes to campaigns and how things come about for them has been truly helpful.

Feel free to view my Google certifications which I've maintained for years or my LinkedIn as well.

My campaigns follow all industry best practices and a 'data-first' approach that reinforces public relations messaging. Before a single dollar is spent on campaigns, I set up end-to-end tracking so I know what's working and what needs improvement. Everything gets measured. For those that are just interested in understanding the data behind their PR campaigns and actionable insights that they can then pass on to their clients, that is something I can help with as well. I primarily use Google Analytics along with Google Tag Manager but have experience with Adobe Analytics, Segment, custom SQL dashboards, and more.

Are you a public relations professional and have a project you would like to discuss? I’d love to hear about it. Drop me a note in the form below and I'll be in touch.

Services

Occasional posts on Facebook aren't enough to grow a business or brand in the social space. Using robust social media advertising platforms, I can create hyper-targeted campaigns that boost traffic, on-site engagement, and ROI.

With websites today having multiple pixels and tags firing at different times, it can be difficult to get all tracking and advertising platforms to talk to each other let alone configure them correctly. With my certification in Google Tag Manager, I can connect things correctly from the start and ensuring your client's tag management goals are future-proof and ready to scale.

With Google and Bing Ads, I'm able to get your client's website in front of people that are actively seeking out what they offer with PPC campaigns. For people that are at the "bottom of the funnel" already and looking to buy, your client needs to be visible here.

Increase exposure to your new content and get it in front of the people that want to read it. Using a variety of paid and free channels, I'm able to boost exposure of your or your client's content while simultaneously conducting competitive research to see where they're focused or what opportunities exist.

Ranking client websites and the content you've helped produce can generate long-term results. Not only that, the that traffic continues on an on-going basis and with minimal effort. With my a la carte SEO consulting, I help my clients improve on-site performance to ensure they're visible in Google, Bing, and Yahoo. I also help them strategize on what types of content to write for the site and which keywords would drive the most volume.for them.

One of the best tools for website analysis, Google Analytics is considered by many to be the standard, With it, I can teach public relations professionals and companies how to effectively navigate the platform and show them how to distill powerful business insights from the large amounts of data available.

Recent Posts

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Google UTM Code: Measuring Link Clicks & Best Practices with Google Analytics

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Data in Public Relations – Telling a Numbers-Backed Story

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Digital Marketing and PR – 3 Tips to Bridge the Divide

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