David Gengler

Digital Marketing & Analytics for Public Relations Professionals

About

My name is David Gengler and I'm an digital marketing and analytics consultant based in Pittsburgh with PR clients across the United States.

I've been working in digital marketing for 10 years in both agency and in-house environment and as an independent consultant for the last 3 where I've worked closely with PR professionals and agencies. With those PR clients, I've helped them reinforce their communication efforts through digital marketing and advertising as well as highlight their successes through data-backed reports which provide actionable insights for the future.

I primarily focus on paid digital marketing channels though I have extensive experience with SEO and content marketing. My primary paid channels include Facebook and Instagram Ads, LinkedIn Ads, and Reddit Ads for social ads and Google Ads and Bing Ads for paid search. Google Analytics and Tag Manager are my main platforms for website and campaign tracking, tag management, and client reporting.

Feel free to view my Google certifications which I've maintained for years.

My campaigns follow all industry best practices and a 'data-first' approach that reinforce public relations messaging. Before a single dollar is spent on campaigns, I set up end-to-end tracking so I know what's working and what needs improvement. Everything gets measured. For those that are just interested in understanding the data behind their PR campaigns and figuring out what worked or didn't, that is something I can help with as well.

Are you a public relations professional and have a project you would like to discuss? I’d love to hear about it. Drop me a note in the form below and I'll be in touch.

Services

Occasional posts on Facebook aren't enough to grow a business or brand in the social space. Using robust social media advertising platforms, I can create hyper-targeted campaigns that boost traffic, on-site engagement, and ROI.

With websites today having multiple pixels and tags firing at different times, it can be difficult to get all tracking and advertising platforms to talk to each other let alone configure them correctly. With my certification in Google Tag Manager, I can connect things correctly from the start and ensuring your client's tag management goals are future-proof and ready to scale.

With Google and Bing Ads, I'm able to get your client's website in front of people that are actively seeking out what they offer with PPC campaigns. For people that are at the "bottom of the funnel" already and looking to buy, your client needs to be visible here.

Increase exposure to your new content and get it in front of the people that want to read it. Using a variety of paid and free channels, I'm able to boost exposure of your or your client's content while simultaneously conducting competitive research to see where they're focused or what opportunities exist.

Ranking client websites and the content you've helped produce can generate long-term results. Not only that, the that traffic continues on an on-going basis and with minimal effort. With my a la carte SEO consulting, I help my clients improve on-site performance to ensure they're visible in Google, Bing, and Yahoo. I also help them strategize on what types of content to write for the site and which keywords would drive the most volume.for them.

One of the best tools for website analysis, Google Analytics is considered by many to be the standard, With it, I can teach public relations professionals and companies how to effectively navigate the platform and show them how to distill powerful business insights from the large amounts of data available.

Recent Posts

big-data-in-PR-and-marketing

Data in Public Relations – Telling a Numbers-Backed Story

In the business world, especially any business that’s based primarily online, the volume and speed at which data is gathered […]

Marketing and PR working together

Digital Marketing and PR – 3 Tips to Bridge the Divide

Digital marketing and PR have long been competing forces in business. In traditional work environments, digital marketing and advertising worked […]

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