David Gengler

SEM | Analytics | SEO

davidgengler@gmail.com
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Profile

With eight years of online marketing experience, I am a Google and Bing certified marketer that uses insights gained from hard data to create and optimize online marketing and advertising campaigns that consistently exceed expectations.

Skills

Marketing

With my Google Adwords, Bing Ads, and Analytics certifications, I use effective paid search campaigns and "whitehat" SEO practices to get new visitors on my client's websites and to complete their primary online goals. Online marketing was something I had self-taught myself while going to college because I found a genuine interest in it. I look forward to doing it every day 7 years later.

Analytics

Why spend money on marketing if you don't know if it's working? Answer: you shouldn't be. I do not optimize campaigns on "gut feelings" or guesses, but rather work on things that are clearly working for the campaign according to data analysis. Nothing should be left up to chance when it affects the bottom line. My primary tool is Google Analytics but I have experience in Omniture Site Catalyst as well.

Management

With years of experience in client-facing roles while working in the field, I am able to translate highly technical and possibly abstract discussion items into easily understandable reports and direct communication with my clients.

Technical

  • Social Media Marketing
  • Campaign Reporting
  • Conversion Rate Optimization
  • Microsoft Excel for Marketing
  • Online Strategy Creation
  • XHTML/HTML
  • CSS
  • Adobe Photoshop

Experience

Fundly

Online Marketing Manager

September 2015-Present

I am the acting manager for all of Fundly's online marketing and reporting needs. On a day to day basis, I am involved in the strategizing, creation, and implemention of multiple types of ROI-focused campaigns, including paid search, display, and retargeting.

90octane

Paid Search Strategist

September 2014-September 2015

Using the strategic knowledge gained from years of online marketing experience, I use proven online marketing methods to create search campaigns (primarily Google Adwords and Bing) for my B2B, B2C, non-profit clients. Every day, I collaborate with my team to create and deliver unique and imaginative advertising strategies that align with client goals while simultaneously optimizing all enabled campaigns for continued success.

As I have in the past with all of my paid search campaigns, I continue to use insights gained from data analysis and past performance reports to build conversion-focused campaigns that positively impact bottom lines every month. In addition to data analysis, I use aggressive targeting strategies such as geographic, income, and custom ad scheduling to identify and target the most relevant consumers possible.

DavidGengler.com

Freelance Digital Marketing Consultant

May 2014-September 2014

After resigning on good terms from Marcel Media, I embarked on a backpacking and working trip through 6 countries in Asia where I provided clients from a variety of industries with unique and powerful solutions to their online marketing initiatives. During those months, my time was spent primarily working in healthcare, e-commerce, B2B manufacturing goods, with monthly budgets in the 4-figure range. Projects and services included SEM/PPC, SEO, and Analytics setup, consulting, and reporting.

Marcel Digital

Online Marketing Specialist

August 2012-May 2014

Act as the primary contact for clients for all of their web marketing and development needs. Create and review custom reports to show the success of their marketing campaigns. Create and continually optimize pay-per-click campaigns. Create and facilitate complete SEO campaigns by determining goals, completing on-site recommendations, and managing off-site promotion.

Product of Caffeine LLC.

Co-Founder, Director of Marketing

November 2011-November 2013

Complete control over day to day operations and business development. Professionally communicate with clients, both present and potential, regarding their online projects and goals. Develop contracts and project price figures. Research, implement, and maintain all SEO and search marketing efforts. Manage financial information of business to plan for new marketing and business development endeavours.

Education

Iowa State University - May 2011

Gerdin College of Business - Management Information Systems